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Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

See’s Candies introduces Peanut Butter Bites as part of centennial celebration

Collectible delivery trucks, tins also available.

See's PB bites
See's delivery tin
See's delivery truck
See's PB bites
See's delivery tin
See's delivery truck
June 2, 2021

See’s Candies has introduced Peanut Butter Bites and collectibles in celebration of its 100th anniversary.

Inspired by See’s former Peanut Butter Lollypops, the June Sweet of the Month is a pillowy bite made with creamy peanut butter, sugar and butter. Peanut Butter Bites are available for $9.50 while supplies last in shops and online. 

"Releasing a new piece each month for our customers has been incredibly rewarding,” said Pat Egan, See’s Candies president and CEO. “We've received an overwhelming amount of positive feedback for the new candies and are looking forward to hearing customers' thoughts on this piece. It has quite a resemblance to a previous fan favorite, and we know peanut butter fans will love to try these bites. Our June new products will also be great gifts for Father's Day.

See's Candies has also introduced a limited-edition, numbered collectible truck as part of its vintage Centennial series. This replica of See's delivery trucks from the 1920s and '30s celebrates See's early adoption of in-home delivery services.

In 1928, See's delivery service started in Los Angeles when Hugh Fry, a shipping clerk, would don a chauffeur's uniform and hop on a customized Harley to deliver See's around town. Customers included many Hollywood celebrities and movie stars.

The little cottage with lace curtains built over the Harley's sidecar would turn heads as Fry cruised down Pico or Santa Monica Boulevard. It also looked impressive parked at the curb as Fry strode to the door carrying a red velvet, heart-shaped box of See's handmade chocolates.

"Mail-order services for See's customers have evolved over the years, but the intent remains the same: create a memorable customer experience,” Egan said. “Our home delivery services during the company's early years are particularly iconic, and were extremely innovative for the time, which is why we wanted to create a tangible collector's item commemorating this piece of our history.”

The Centennial Limited Edition Graham Brother's Delivery Truck is now available for $35 while supplies last in shops and online. 

Like the collectible truck, the Centennial Retro Keepsake Tin is a nod to See's early adoption of innovation. Each tin of the year-long series includes a unique story about See's history.

The commemorative tin is the perfect item to celebrate Father's Day. It is decorated with vintage photos of See's trucks and includes Milk Chocolate Seegars, Dark California Brittle and more. See's Seegars may look like the real thing, but they’re made of See's milk chocolate. Each comes wrapped with brown foil for an authentic look, complete with a Seegar band.

The Centennial Retro Keepsake Tin is now available for $29.50 while supplies last in shops and online.

KEYWORDS: centennial peanut butter See's Candies

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