To elevate the unique talents of everyday storytellers across the country, SweeTARTS is hosting the first branded film festival on TikTok.

Submissions for the SweeTARTS Film Fest on TikTok begin Aug. 12, with the entry window continuing through Sept. 7. With more than 1 billion monthly active users globally and over 6.5 billion views on #FilmTok, TikTok is home to a new generation of filmmakers who are leading culture and promoting creativity, inclusivity and self-expression. Everyone is invited to this festival, where fans can submit and engage with short TikTok films in four categories: "Best Expression of 'Be Both,'" "Best Story Time," "Best Use of Video Tools," and "Best Colorful Creation."

Four winners will be selected by a panel of judges, including Xóchitl Gómez, an actress known for her roles in recent superhero films and TV series remakes. Each winner will receive a grand prize of $25,000 to help fuel their love for content creation and storytelling. Gómez will announce the winners on Oct. 6 during a live grand finale award show at 7 p.m. ET on her TikTok channel.

"Filmmaking is my passion, both in front of and now also behind the camera," Gómez says. "Storytelling has held a special place in my heart for as far back as I can remember, and nothing goes together better than candy and movies. TikTok has made it easier than ever for myself and other storytellers to share our video content with the world, and I'm thrilled to join forces with SweeTARTS in hosting a brand new celebration of modern-day creators. Can't wait to review the submissions from these multi-talented filmmakers."

The festival allows SweeTARTS to empower people to embrace their full selves and live colorfully.

"Starting with our name and fully captured in our motto of 'Be Both,' SweeTARTS believes powerful results are unleashed when you combine things that are seemingly opposite, like our unique sweet and tart profile," said Jennifer Brownson, SweeTARTS senior brand manager at Ferrara. "The SweeTARTS Film Fest on TikTok celebrates the seemingly contradictory combination of the everyday and impactful content, the powerful result of which is certainly worthy of its own film festival."