After rapping 15 original one-liners into retirement, rapper T-Pain will help select the next generation of "dad jokes" to be printed on Laffy Taffy's candy packaging.
The candy brand is hosting its first joke-writing contest in decades, dubbed “Your Jokes, Our (W)rapper.” Laffy Taffy and T-Pain will select jokes from 101 participating fans, and the jokes will be printed on wrappers that will be available to purchase at retailers nationwide. Winners will also receive a custom bag of Laffy Taffy mini bars exclusively featuring their one-liners to “Pass the Laff” to friends and family. The Grand Prize winner for the “best laff,” judged and selected by Grammy Award-winning superstar artist T-Pain, will receive a cash prize of $5,000, a custom bag of mini bars with their jokes and a wrapper autographed by T-Pain to enjoy as a keepsake.
Joke-tellers nationwide wishing to enter “Your Jokes, Our (W)rapper” can visit laffytaffy.com/yourjokes from Aug. 16-Sept. 16 to submit jokes through the online form for a chance to win. Laffy Taffy will offer inspiration by sharing some of their existing jokes on the website to help get jokesters started.
“Those who know me best understand comedic humor is a passion of mine and I really enjoy telling jokes and having a good, old-fashioned 'laff',” T-Pain says. “I’ve always loved the taste of Laffy Taffy and enjoyed reading the hilarious dad jokes on their wrappers, so I’m excited that joke-tellers nationwide will have the opportunity to have their own printed on the packaging and that I’ll get to decide who has the funniest pun — we’re going to have a lot of fun reading submissions and eating Laffy Taffy, I can’t wait.”
T-Pain took to the stage at famous comedic institution in Laffy Taffy's hometown, Zanies Comedy Club Chicago, to announce the contest and rap the “original jokes” into retirement, making room for new jokes on the wrappers.
"The family-fun jokes featured on our wrappers have been a staple for nearly 40 years, and we’re excited to celebrate this iconic part of the Laffy Taffy experience in a way that allows our fans to be part of the brand’s legacy,” says Dave Foldes, marketing director of Laffy Taffy at Ferrara Candy Co. “Laffy Taffy lovers often reach out to share their jokes and make suggestions, so we wanted to provide this unique opportunity for them to contribute and demonstrate their joke-writing skills on a large scale. We can’t wait to see what they come up with."