search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy ProductsChocolate ProductsCandy Industry News

Hershey releases 5 new 2021 Valentine’s Day products

Meltaway chocolate roses, chocolate bears and Hugs and Kisses

By Crystal Lindell
Hershey Valentines Roses
January 4, 2021

While it may be true that all you need is love, a little Hershey’s chocolate never hurts.

Thankfully, the candy maker has launched some new treats to help everyone celebrate Valentine’s Day this year.

Playing on charming shapes and new flavors, highlights include a surprising velvety cream that bursts out of each meltaway rose, adorable shapes in each chocolate bear, and a dynamic duo better than the real thing with each Reese's Peanut Butter Rose.

"Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine's Day extra special," said Erin Crawford, brand manager, Holiday. "Our team took our classics – Kisses candies, Hershey's chocolates, Reese's cups – and added new seasonal masterpieces that you'll want to stock up on for the entire year."

The chocolate company’s new Valentine’s Day products include:

Hershey Valentines Roses

 

 

 

 

 

 

Hershey's Kisses milk chocolate Meltaway Roses

This milk chocolate treat melts in your mouth, offering a milk chocolate shell with a velvety chocolate center. Wrapped in festive red rose foils, these individually wrapped chocolates come in a 7-oz. bag, and they are perfect for candy dishes and Valentine exchanges.

Hershey Chocolate Bear

 

 

 

 

 

 

 

 

 

Hershey's Milk Chocolate Bear

These 5-oz. Chocolate bears are the perfect gifts for your “Beary Best Friend,” as the package states. Made of Hershey’s Milk Chocolate, and packaged in a pink and chocolate-colored box, they are sure to spread the love this Valentine’s Day.

Hershey hugs and kisses

 

 

 

 

 

 

 

 

 

Hershey's Hugs & Kisses Heart Box

This chocolate candy assortment includes two delicious milk chocolate treats: Hershey’s Hugs, and Hershey’s Kisses. Wrapped in festive pink and silver foils and packaged in a box the shape of Hershey’s Kisses candy, they are the perfect way to share “hugs” and “kisses” amid COVID-19.

Reeses Peanut Butter Rose

 

 

 

 

 

 

 

 

 

Reese's Peanut Butter Rose

This 3.9-oz. chocolate rose is filled with Reese’s peanut butter crème comes in a sweet Valentine’s Day package that features a twist on the brand’s famous saying on the back reading, “We go together like peanut butter and chocolate.”

Box of Love

 

 

 

 

 

 

 

Reese's Big Box O' Love

Each of these boxes contains 20 Reese’s Cups, which makes it perfect for handing out treats to multiple people or for gifting to your favorite Reese’s Cups fan.

KEYWORDS: Hershey

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Hershey 2018 Valentines Day

    Hershey Valentine’s Day products

    See More
  • Haribo 1_web.jpg

    HARIBO introduces three new Valentine’s Day products

    See More
  • 2022 Valentine's Day poll_web.jpg

    Candy Industry announces winners of the 2022 Valentine’s Day Products Poll

    See More

Related Products

See More Products
  • methods.jpg

    Methods for Developing New Food Products, Expanded Second Edition

  • 51eNJ8Ww34L__SX310_BO1,204,203,200_.jpg

    Engineering Aspects of Cereal and Cereal-Based Products

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing