Hershey is hopping right into the 2022 holidays to introduce new treats to fall in love with for Valentine's Day and Easter, while also bringing back past seasonal favorites.

This Valentine's Day, new and returning heart-shaped goodies from the Reese's and Hershey's brands abound, as well as the new Reese's Blossom-top Miniature Cups, which are the classic Reese's Peanut Butter Miniature Cups but with a colorful pink top. 

"Our Valentine's Day products – from new Reese's Blossom-top Miniature Cups to our returning Hershey's Kisses Meltaway Roses – are helping to make each moment, big or small, that much more special, no matter how you're celebrating the season of love," said Nathan Stebbins, associate brand manager of Valentine's season. "Love birds and families alike will all have something to choose from!"

For Easter, the Hershey's brand is debuting seasonal treats in a cookies 'n' creme flavor and offering a new Hershey's Kisses flavor, vanilla frosting. And the Whoppers brand is encouraging fans to get creative with their bunny-inspired spring treats, too.

"Eggs and bunnies are always front and center during the Easter season, so this year we're going all out with the Hershey's Cookies 'N' Creme Polka Dot Bunnies and Eggs and Whoppers Bunny Tails," said Briant Giles, manager of the Easter season. "Families can always look to Hershey to provide iconic treats for their Easter baskets, but also to find something new in the candy aisle for the season, such as our Hershey's Kisses Milk Chocolates with Vanilla Frosting Flavored Creme – the perfect fit for springtime get-togethers!"

Below find information on all the new products being launched for the upcoming holiday:

New Hershey Valentine's Day products:


1. Reese's Blossom-top Miniature Cups (9.3 oz. bag): 

Reese's Blossom-top Miniature Cups are blooming just in time for Valentine's Day! With a layer of light pink creme on top of a Reese's Peanut Butter Miniature Cup, these candies, wrapped in three distinct bouquet-inspired foils, will be the perfect shareable treat all season long.


2. Hershey's Pink Cookies 'N' Creme Hearts (8.8 oz. bag): 

Kisses and Hugs. Cookies 'N' Creme. Some things are meant to be together, and with that in mind, the Hershey's brand has created Hershey's Pink Cookies 'N' Creme Hearts. These miniature cookies 'n' creme heart-shaped treats will have your Valentine swooning.


3. Reese's White Creme Hearts (7.2 oz 6-pack and 2.4 oz. King Size): 

This year, the Reese's brand is taking things to the next level with new Reese's White Creme Hearts, offering Reese's Peanut Butter enrobed in delectable white creme. Available in a 7.2-oz. 6-pack and 2.4-oz. King Size, gift one of these to your crush, or stow in your candy drawer as an act of self-love.


4. Hershey's Kisses Milk Chocolates BFF Gift Box (10 oz. box):
Hershey is making it easier than ever to find the perfect Galentine's Day gift with Hershey's Kisses Milk Chocolates BFF Gift Boxes filled with a Valentine's Day staple – Hershey's Kisses milk chocolates. Share the heart by gifting one to your favorite person and keeping one all to yourself.

And Hershey is spreading even more love this season with returning Valentine's Day favorites including:

  • Hershey's Kisses Meltaway Roses (9 oz. bag) – back for a second year 
  • Reese's Peanut Butter Hearts (7.2 oz. 6-pack)

New Hershey Easter products:

Hershey-Cookies--Creme-Polka-Dot-Bunnies_300x200.jpeg5. Hershey's Cookies 'N' Creme Polka Dot Bunnies (4.25 oz. box): 

Your favorite bunnies from the Hershey's brand are now available in cookies 'n' creme. Made from the bunny ears down to the tail with cookies 'n' creme made with pink, purple and blue cookie pieces, this will surely be the sweetest bunny this spring.Hershey-Cookies-Creme-Polka-Dot-Eggs_300x200.jpeg

6. Hershey's Cookies 'N' Creme Polka Dot Eggs (7 oz. bag): 

The Hershey's brand is giving us polka dots inside and out this season with their new Hershey's Cookies 'N' Creme Polka Dot Eggs. Pink, purple, and blue cookie pieces throughout a creamy Hershey's egg wrapped in bright pink and blue polka dot foils.

7. Hershey's Kisses Milk Chocolates with Vanilla Frosting Flavored Creme (9 oz. bag): 

This season, the Hershey's brand has made a treat for those who grab a cupcake just to enjoy the frosting with the Hershey's Kisses Milk Chocolates with Vanilla Frosting Flavored Creme. Wrapped in adorable plaid foils, this is the perfect treat for springtime picnics as a dessert topping or to have all on its own.


8. Whoppers Bunny Tails (4 oz. box): 

The new Whoppers Bunny Tails, featuring an adorable Easter basket-toting bunny on the package, feature a vanilla-flavored creme outside and classic malty inside. Whoppers Bunny Tails will be great for getting creative with bunny-inspired baking this season.

Hershey also is re-releasing classic favorites for a limited time, including: 

  • Reese's Peanut Butter Eggs (15 oz. bag)
  • Cadbury Mini Eggs and Cadbury Crème Eggs (7.3 oz. bag)

For more information on the new and returning innovations and recipe inspiration, visit hersheyland.com.