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Candy IndustryCandy ProductsCandy Industry TrendsNew Candy ProductsGummies & Jellies

Trolli introduces Sour Gummi Creations Martian Mix

Gummy mix offers 216 buildable, customizable creations.

Trolli Martian Mix
May 17, 2021

The Trolli brand has introduced its latest other-worldly innovation: Sour Gummi Creations Martian Mix.

The newest addition to Trolli's portfolio consists of its first "buildable" gummies, with each bag containing seven alien-themed shapes inspired by alien heads, space rings and alien bodies, in six fan-favorite flavors: Strawberry, Blue Raspberry, Mango, Watermelon, Lemonade and Pineapple. The new Trolli Sour Gummi Creations Martian Mix can be enjoyed in up to 216 unique combinations.

"Over the years, Trolli has shined its neon light in the darkness and consistently delivered delicious products for gummi-lovers of all preferences to enjoy, from our classic Sour Brite Crawlers to last year's launch of Sour Crunchy Crawlers," said Dave Foldes, director of marketing for Trolli. "We can't wait for fans to get their hands on our new Sour Gummi Creations Martian Mix, letting their imaginations run wild with over 200 flavor combinations before beaming the alien creations up to their final destinations: mouths and stomachs across the country."

Trolli fans can visit MySpace to explore 216 alien profiles – each featuring one of the unique buildable flavor combinations – and search for various space-themed clues on the social site for a chance to score prizes such as:

  • $5,000 for a trip to visit Roswell, New Mexico, the mothership of reported UFO activity (1 winner)
  • Lifetime supply of Trolli (1 winner)
  • Two bags Gummi Creations Martian Mix (500 winners)

Many Trolli fans are digital natives with a strong affinity for the late-90s and early-2000s, with MySpace being one of the first platforms on which they were able to digitally express themselves back in the day.

Given that, and Trolli's personification of its aliens as well-meaning but a little out-of-touch with what the humans of earth find popular in 2021 (they're not from here, after all), the "it" social media destination of yesteryear seemed the perfect site for their landing on this planet.

To celebrate the brand's first ever physical-to-digital consumer experience, Trolli Sour Gummi Creations Martian Mix is giving away 10 new Xbox Series S systems. Fans can enter to win one of the gaming systems by purchasing select packages of Trolli Sour Gummi Creations Martian Mix and scanning the on-pack QR code to visit TrolliGummiCreations.com, where they can then upload photos of their 216 fun and quirky alien creations using the gummies in their Trolli packs. For each photo uploaded, fans will receive one (1) entry into the promotion.

Trolli Sour Gummi Creations Martian Mix are available now at mass, grocery, drug and convenience stores nationwide, as well as online through e-commerce partners.

KEYWORDS: Ferrara Gummy trends Trolli

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