Running now through August, the "Sour Up and Win" program features a collectable series of candy packs that unlock in-game content for three marquee titles.
This week's Fun Friday includes Trolli Gummi Pops, Hershey movie, HI-CHEW at Coachella, painting Easter potatoes, consumers' favorite and least favorite Easter and Passover foods, and an edible Easter egg purse from Louis Vuitton.
Gaming and gummy fans can now purchase four limited-edition collectible Trolli Sour Brite Crawler packs, inspired by World of Warcraft, Diablo IV, Sea of Thieves, and The Elder Scrolls Online.