California-based grower Joolies has introduced Jooliettes, diced organic medjool dates panned in chocolate.
Varieties include Blood Orange Dark Chocolate, Sea Salt Dark Chocolate and Matcha Dark Chocolate in two retail sizes: a 2-oz. pillow pouch and a 4-oz. resealable stand-up pouch.
The date nibbles are certified USDA Organic, Non-GMO, vegan and kosher. Matcha Dark Chocolate delivers matcha balanced with dark chocolate and Joolies in every bite, and Blood Orange Dark Chocolate brings a citrus profile to the date center and chocolate.
Jooliettes do not use confectioners glaze or shellac, a common coating on candy, because it is derived from insect secretions and is not vegan. Both Jooliettes sizes are made with sustainable material consisting of up 21-28 percent post-consumer recycled material.
Joolies' co-founder, David Kohl, has farmed organic medjool dates for nearly two decades in the Coachella Valley. For maximum quality, each date is hand-picked and packaged at peak ripeness and never dried or rehydrated. Because of Joolies' dedication to organic living and sustainability, no harmful pesticides, herbicides or fungicides are used during the growing process.
Over the last three years, Joolies has expanded its portfolio of medjool date products, including whole dates, pit free dates and date syrups, to 4,000 retail locations across the U.S. and international markets.
"We are super excited to be launching Jooliettes," said CEO Mark Masten. "Our goal is to create products that we love and crave with the idea that our consumers will love them too; and who doesn't love the idea of a date nibble coated in dark chocolate. We've sampled the product at several tradeshows over the last few months and have been loved by both consumers and trade members alike. The Blood Orange seems to be a fan favorite so far."
Jooliettes 2-oz. bags are available now at Albertsons Southern California division stores, including Vons and Pavillions, and Jooliettes 4-oz. bag will be available nationwide starting in September through Thrive Market.