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Haribo debuts Sour Easter Grass

The brand's spring lineup also includes Happy Hoppers, Happy Chicks, and more.

Haribo is offering its first limited edition sour gummi treat, just in time for spring: Haribo Sour Easter Grass. The suggested retail price is $1.49.

In addition to the classic Haribo favorites, the fruity and chewy springtime lineup includes limited-edition Happy Hoppers and Happy Chicks, as well as the Goldbears Easter Filled Tube and Goldbears Easter Egg. Retail prices vary from $1.49 to $3.99.

Haribo GmbH & Co. K.G. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.