With more than thirty years of experience across consumer goods, Ulrich reportedly brings a wealth of strategic insight and strong leadership that will enable further growth for the brand.
At the brand's Sweets & Snacks Expo booth this month, CandyRific featured its mini backpacks platform with several licenses, including a new design with Haribo.
This limited-edition treat, made with exclusive Cherry and Blue Raspberry flavors, joins Haribo's Goldbears line-up just in time for National Gummi Bear Day on April 27.
Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.