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Candy IndustryCandy ProductsNew Candy ProductsLicorice

American Licorice Co. brings back Movie Lovers Club Box

The box will retail for $19.99.

By Liz Parker Kuhn
American Licorice brings back Movie Lovers Club Box
American Licorice Company

courtesy of American Licorice Company

April 25, 2024

American Licorice Company, manufacturer of licorice since 1914 and owner of the Red Vines brand launched in 1952, celebrated National Licorice Day (April 12) this year by bringing back its Movie Lovers Club Box.

Each Movie Lovers Club Box contains four Red Vines Grape Twists movie trays, one 6-foot Super Rope, one pack of Movie Trivia Cards, a Hollywood Clapboard Keychain, a Red Vines custom Stein Mug, and a kiss-cut sticker. 

Retailing for $19.99, the Movie Lovers Club Box is available to purchase on the American Licorice website. To make things even sweeter, consumers will receive a free Red Vines Original Red tray with any purchase throughout the month of April while supplies last.


American Licorice Co. is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: American Licorice Company Red Vines

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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