American Licorice Co., maker of Sour Punch Straws and Red Vines, has joined The Ellen MacArthur Foundation’s New Plastic Economy Global Commitment. 

The Global Commitment brings together corporations, nonprofits and government entities from across the globe to tackle one of the largest problems the world faces: plastic waste. By collectively tackling this critical issue, American Licorice and supporters hope to create a circular economy in which plastics never become waste. 

As part of its dedication to the cause, American Licorice Co. is committed to make all plastic packaging 100 percent recyclable, reusable or compostable by the year 2025. 
Family owned and operated since 1914, American Licorice Co. remains rooted in its commitment to sustainable operations, driven by a community-centered work experience and approach to delivering the best possible product. With programs designed to make the workplace a fulfilling and enjoyable environment, American Licorice Co. is evolving to uplift employees and helping to better serve the communities where they live and operate. 

As a first step toward achieving the benchmarks set out by the New Plastics Economy Global Commitment, American Licorice Co. is switching the materials of its Red Vines Jar. Historically this jar was made from a PVC plastic resin but will now be offered in a PET-based jar, which will be much easier for consumers to recycle. The company hopes to have this project completed next year.

American Licorice Co. has also joined the Organic Sustainable Community’s (OSC2) Packaging Coalition. This group is specifically focused on researching and supporting compostable packaging products and looks at non-petroleum-based materials as they work toward more sustainable packaging. It is American Licorice Co.’s hope that this membership will provide insight into compostable packaging options.

“At American Licorice Co. we are always striving to improve our business practices to have a positive impact on our communities and the natural environment,” said Kristi Shafer, v.p. of marketing. “Sustainability measures and robust reduction efforts have always been a part of our commitment to social responsibility. As another extension of our commitment, we are thrilled to be a part of The Ellen MacArthur Foundation and its mission to build a framework to help restore and regenerate the environment.”