Skittles 'rainbow-fies' NYC mini apartment for lucky tenant

One lucky winner will live in the "rainbow-fied" New York City mini apartment, with rent paid.

courtesy of Skittles

To celebrate the recent launch of Mars' Skittles Littles, Skittles is helping people live large in the littlest of spaces by transforming a New York City micro apartment into a maximized, rainbow masterpiece for one lucky fan to live in for a year, with rent paid for by Skittles.

Skittles is shaking things up a little in The Big Apple where renters often face a competitive market. The brand is giving a fan the opportunity to maximize a mini-space without having to worry about rent costs or compromising on style.

"Skittles isn't afraid to max out the micro and deliver a truly pleasantly perplexing way to experience our newest innovation, Skittles Littles," says Ro Cheng, vice president at Mars. "We hope to inspire moments of everyday happiness for fans, helping them enjoy the little things in life through our Skittles Littles Living apartment."

The Skittles Littles Living apartment, packed into 353 colorful square feet, is located at Carmel Place, Manhattan's first micro-unit apartment building developed by Monadnock Development and managed by Common Living, a Habyt Company. The brand partnered with Gen-Z sensation and maximalist interior decorator Klarić to artfully transform the space into a colorful haven. Micro in size but maximized in aesthetic and functionality, the apartment makes the most out of every nook and cranny to offer a stylish solution to one of Gen Z's most common concerns. Click here to see before and after pictures of the apartment's makeover.

"The Skittles Littles Living apartment feels like a small escape from reality with the rainbow colors and maximalist decor," says Klarić. "Living in a small space doesn't mean you have to think small when it comes to style. I had so much fun transforming the Skittles Littles Living apartment with bold colors and funky furniture."

From big city dreamers to maximalist lovers, Skittles fans 18+ across the U.S. have until May 21 to enter for their chance to live in the Skittles Littles Living apartment with rent paid for a year. For more information on Littles Living and to view the full entry rules, visit Skittles.com/LittlesLiving.

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.