Company aims to expand into new food, beverage, merchandise categories.
August 25, 2021
Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.
Packaging is designed to highlight unique properties of single-origin cocoa.
August 23, 2021
Through the new packaging, which is set to roll out in November, consumers will discover the distinctive complexities and factors of single-origin chocolate.
“Chocolate Meltdown: Hershey’s After Dark” to begin airing Sept. 27.
August 19, 2021
In partnership with Hershey, the Food Network will launch a primetime, four-episode television series, “Chocolate Meltdown: Hershey’s After Dark,” in time for Halloween.