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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse Thompson
Alyse Thompson-Richards
September 20, 2017
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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Smith Bros cough drops

A place in the sun

Medicated confections gain traction as industry embraces functional, better-for-you formulations.
Bernie Pacyniak
August 23, 2017

Weather men cried, our president snuck a peak without wearing glasses, and millions celebrated in a solar kumbaya fashion with festivals and traffic nightmares. And there were some who thought about simply cowering underneath their desks until order was restored. 


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Dr. John's Thrive

THRIVE lollipops

Dr. John’s Candies, Comstock Park, Mich.
Alyse Thompson
Alyse Thompson-Richards
May 10, 2017

Dr. John’s Candies has launched THRIVE, a new line of sugar-free goodies. First to debut are lollipops that are all natural, contain no sugar and are packed with five grams of fiber.

 

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