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Home » Topics » Candy Industry Trends » Candy Industry News

Candy Industry News
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Peeps celebrates 60th anniversary with heart-warming commercial

“Brothers” ad will be the brand’s first commercial aired on TV and via social media.
Jorona Johnson
March 13, 2013
For 60 years, Peeps have been an iconic Easter confection, showing up in the baskets and plastic eggs of children everywhere. However, Just Born, the brand’s owner, wants to remind consumers that Peeps can be eaten and used all year long.
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‘One Direction’ Pez Dispensers created for charity

One-time, autographed set to be auctioned off for UK charity.
Crystal Lindell
Crystal Lindell
March 8, 2013
Arguably the most famous boy band in the world — at least for now — is pairing up with one of the world’s most iconic candies.
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WCF receives grant to further cocoa biodiversity

Funds will support the organization’s goal of making cocoa production more “environmentally friendly.”
Jorona Johnson
March 6, 2013
The World Cocoa Foundation (WCF) has been awarded a grant that could eventually help the entire cocoa industry make cocoa production more environmentally friendly.
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Doumak promotes Schuessler, Muff

March 6, 2013
Elk Grove Village, Ill.-based Doumak, a global supplier of marshmallow products, has promoted Mark Schuessler, its v.p. of sales and marketing, to president.
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Endangered Species Chocolate celebrates 20 years with new GMO-free chocolate line

Company debuts all-natural dark chocolate bar certified by two cocoa sustainability groups.
Jorona Johnson
March 6, 2013
In celebration of its 20th anniversary, Endangered Species Chocolate (ESC)’s new natural dark chocolate line proudly carries the Non-GMO Project as well as the Rainforest Alliance seals.
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ECRM

An insider’s look at the Kid’s Choice Awards

Managing Editor Crystal Lindell offers her observations about recent Kid’s Choice Awards winners at the ECRM show in San Antonio.
Crystal Lindell
Crystal Lindell
March 6, 2013
Based on my observations, Tangy Zangy's appeal stems from three basic elements: It’s delicious. It’s sour. And, it’s shaped like straws.
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Flavor fusion fury intensifies

Suppliers continue to see consumer acceptance for exotic flavors as well as interesting tweaks to classic favorites.
Jorona Johnson
March 1, 2013
What once was exotic is now nostalgic. And what’s now exotic, well...it’s really exotic. Lemon-lime is just way too boring for candy flavors today.
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Snack Bars: Energy for the long run

Bars flavors and ingredients evolve as segment continues to grow.
Jorona Johnson
March 1, 2013
Dark Chocolate Coconut, Dark Chocolate Peanut and Dark Chocolate Crunch – despite the decadent confections you’re probably imagining right now, these are the names of the new nutrition bars from Balance Bar’s Dark line.
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Getting customers to ‘Like’ you. Really ‘like’ you

Which candy company is the most loved on Facebook? Whom should you hire to run your online marketing? And what can the confectionery industry can learn from casinos?
Crystal Lindell
Crystal Lindell
March 1, 2013
Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.
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Private-label candy loses its stigma

Private-label manufacturers venture into premium chocolates and better-tasting gums while helping retailers brand themselves.
Crystal Lindell
Crystal Lindell
March 1, 2013
In the past, private-label candy usually meant confections that didn’t have a national branded presence, like orange slices, ball gums, starlight mints, gummi bears and circus peanuts.
Read More
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