Roughly 75 percent of consumers across 19 countries are not influenced by sugar content when purchasing sugar confectionery, according to a survey by Innova Market Insights.
Though more consumers are pursuing a healthy lifestyle, it won’t stop them from seeking indulgences that meet their needs, whether they’re based on health or ethical concerns.
Entrepreneur Magazine has put 13-year-old Alina Morse, founder of Zolli Candy, on the cover of its September 2018 issue to highlight the next generation of entrepreneurs.
"Nowadays, consumers want to enjoy food without feeling guilty and without compromising on taste," says Bas Smit, global and EMEA marketing director, Barry Callebaut.
It was a “Big Move,” says Andres Pfluger, president and ceo of Russell Stover Chocolates. “We really worked on the recipe to ensure a sugar-free product that didn’t compromise on quality,” he added.