Company made a minority investment in Hu in April 2019.
January 5, 2021
Mondelēz International made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.
In April, the brand introduced Sweet Chews, its first innovation outside of the gummy category. While fans had been asking for a fruit chew product, the timing wasn’t ideal, with the onset of the COVID-19 pandemic.