Running now through August, the "Sour Up and Win" program features a collectable series of candy packs that unlock in-game content for three marquee titles.
The Gymnema-infused candy demonstrates potential to offer at-risk groups and wellness seekers meaningful control over their sugar habits, the brand says.
The chewy egg-shaped sour gummies are layered with black-light-reactive edible confetti (made from flavorless turmeric extract) for a glowing experience.
New survey finds two in three North Americans believe adults deserve a holiday basket just as much as children, while one in three confess to secretly raiding their kids' candy stash.
The candy company is aiming to strategically invest in diverse recycling technologies and circularity initiatives to achieve its packaging sustainability goals.