Face Twisters launches Sour Candy Challenge
The twist-lid, disk-shaped candy container features five mystery levels.
Schuster Products' Face Twisters, reportedly known for pushing the limits of flavor fun, has launched the Face Twisters Sour Candy Challenge—a twist‑lid, disk‑shaped container featuring five mystery sour levels that put consumers’ taste buds to the ultimate test.
Each compartment hides a different candy intensity, but there’s a catch: consumers won’t know how sour it is until they try it.
The Sour Candy Challenge doesn’t just pack a punch—it taps directly into one of candy’s hottest growth categories, according to NCA's 2025 Getting to Know Candy Consumers report:
- Non-chocolate novelty candy is up +98% in dollar sales and +41% in units vs. three years ago.
- Sour candy alone continues to climb with +7% growth vs. last year.
“Consumers are craving interactive, shareable experiences—and the Sour Candy Challenge delivers that with bold flavor and surprise at every turn,” says the Face Twisters team. “It’s perfect for retailers looking to drive excitement and repeat traffic.”
Designed for visibility and engagement, the Sour Candy Challenge is suitable for impulse zones, counter and clip‑strip placements, and social‑media‑driven "challenge" trends, the brand says. The unique packaging and playful mystery concept encourage shoppers to buy, share, and compete—driving sales across occasions, it adds.
Related - Video: Face Twisters on its Freeze Dried Sour Bitz
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