Trolli celebrates Xbox's 25th with LTO packaging
The special-edition packs include the brand's candies plus Gummi Pops.
Ferrara's Trolli brand announced a new collaboration with Xbox for a national retail promotion celebrating the global gaming and entertainment brand's 25th anniversary. Running now through August, the "Sour Up and Win" program features a collectable series of packs that unlock in-game content for three marquee titles—World of Warcraft: Midnight, Diablo IV: Lord of Hatred, and Forza Horizon 6— alongside chances to win Xbox prizes.
The Xbox 25th Anniversary marks a massive moment for the gaming community and Trolli is aiming to deliver the ultimate power-up for gamers, it says. The limited-edition packs include: Trolli Sour Brite Crawlers, Trolli Very Berry, Trolli Fruit Punch worms, and Trolli Gummi Pops. Each specially marked pack unlocks in-game content—a custom Trolli Peel P50 livery in Forza Horizon 6, a three-weapon bundle in Diablo IV, and Gummi the Glow Wyrm pet in World of Warcraft, giving gamers the sour, sensory jolt they deserve while playing, the brand says.
"Gaming is where culture lives, and Trolli has been part of that world alongside Xbox since 2021. Getting to celebrate their 25th anniversary together feels like the right next step," says Tia Craddock, brand manager at Trolli. "For us, this is bigger than a retail promotion. The best gaming moments deserve something that matches the energy, and that's exactly what Trolli brings."
How to participate
Each participating pack of Trolli includes codes to unlock exclusive in-game content. Visit trolli.com/Xbox for official rules, retailer locations, and more information about "Sour Up and Win."
Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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