I was recently watching the new movie Twisters when I saw something fun: one of the characters was eating a bag of Fritos, specifically the Twisters-themed bag that we wrote about in July.
I believe this is the first instance that I have seen where a company releases a new product specifically for that movie, and then the product is in the movie itself—correct me if I'm wrong, but generally one will see product placement in a movie (like the RAM truck driven in Twisters, too, for example) but the product is not usually generated specifically for that film.