Ruffles is heating up store shelves with the release of a brand-new flavor innovation, Ruffles Spicy Dill Pickle, which gives a fiery kick to the classic pickle taste fans know and love.

Tostitos is launching a "Don't Miss the Good Stuff campaign,' which includes a "No Mo' FOMO" chip kit.

The original Lay’s Flamin Hot formula is officially coming back to store shelves.

Frito-Lay Variety Packs are a complete mix of iconic brands that bring the cheesiest, fieriest, coolest, and crunchiest snacking experience. 

The highly anticipated Stranger Things 4 premiere is this month and Doritos is releasing a new limited-time flavor, Doritos 3D Crunch Three Cheese.

Cracker Jack commits $200,000 to the Women's Sports Foundation and invites fans to also donate in exchange for a special-edition Cracker Jill bag.

Lay's is headed to the desert for the first time to transform Coachella into a festival of flavor.

Soccer’s G.O.A.T. player and seven-time Ballon d’Or winner Lionel Messi surprised fans revealing the limited-edition Lay’s G.O.A.T. Cheese Flavor Series. 

The new Flamin' Hot product will start heating up the chip aisle nationwide in February 2022.

NFL Legends Peyton and Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw star alongside America's favorite snack and beverage brands: bubly, DORITOS, LAY'S, MTN DEW, PEPSI, and TOSTITOS.