See's Candies is celebrating its centennial by asking customers what its next candy piece should be with the launch of the "What's Your Sweet Idea?" campaign.

Fans are encouraged to submit their ultimate candy creation at from Jan. 5- Jan. 20. See's dedicated team of R&D experts will sort through submissions and pick the top candies for final voting, which will be held Feb. 15 through March 1.

"We couldn't think of a better way to kick off our centennial year then by involving See's great customers,” said Pat Egan, See’s president and CEO. “They are the reason we are in business 100 years later, and we are excited to hear their ideas. We will create the chosen candy by fans as our November piece, which is also the same month that we opened for business in 1921.”

Additionally, See’s will launch a new Sweet-of-the-Month each month throughout 2021. To kick off the year-long celebration, a customer favorite will now be available in dark chocolate. The Dark Butterscotch Square is made with firm brown sugar, vanilla and heavy cream coated in rich dark chocolate. This limited-time sweet is available in a box of six for $8.25 while supplies last.

"See's has a sweet history, and we look forward to bringing some new pieces and memories to our customers,” Egan said. “For our 100th anniversary, we've combined our backstory with fresh, innovative thinking to inspire new, and delicious, ways to celebrate. We all need some joy these days, and we promise there is a lot more to come in 2021.”

In addition to the Dark Butterscotch Square, See's is also launching the Centennial Assortment.  The anniversary box is a celebration of carefully curated, timeless favorites and new discoveries that even includes candies from Mary See's original recipes. The Centennial Assortment will be available soon for $15.50.

See's Candies started in 1921 with Mary See and her son Charles, a chocolate salesman, opening a small shop in Los Angeles to sell handmade confections from her recipes. From the iconic checkerboard floor to the retro uniforms that have remained true to their 1920s roots, See’s brings joy to customers from its 240 locations.

See's continued to innovate and deliver quality, even in tougher times. Through the Great Depression and WWII, shops made less candy instead of skimping on quality, and people lined up in droves to get a taste. See's was also the first to have liquid chocolate delivered by tanker trucks – a method See’s still uses to this day.