We are poised at a significant point in time in the American snack industry. Over the past few years, at various points and to different degrees of intensity, we fortified ourselves with the necessities: sanitizer, toilet paper, and—yes—snacks. We are a nation of snackers, and we continually demonstrate our brand loyalty at the checkout counter—or internet shopping cart.
Thanks to early immigrants from Germany and the Netherlands, hard pretzels today continue as a quintessential American snack. In their most-basic forms, they are a study in beautiful simplicity. Adorned, they can carry a world of flavors.
Growth in the popcorn category is being driven by new flavor innovations and new packaging sizes and formats. Hot and spicy microwave popcorn and cheddar jalapeño popcorn in family-size bags are just two examples. Expect to see more innovation in the near future.
The tortilla chip category enjoyed a healthy boost in sales during the past year, in spite of the fact that the numbers of bags placed in shopping carts barely budged—thanks to the price increases seen throughout the grocery store and elsewhere.
The cracker category shines through innovative product formats and flavors.
July 15, 2022
Crackers share a direct lineage with bread, finding their innovative genesis as a tool of necessity. The notably long shelf life of crackers makes them a resilient go-to food staple throughout the past two centuries.
All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.
The frozen food industry will forever owe a debt to Clarence Birdseye. While his freezing innovations date back to the late 1920s, it wasn’t until after World War II that sales of frozen foods really took off.
On Demand Speakers will address “big picture” issues like workforce development, the supply chain, and cost increases, while offering a deep dive into consumer purchase behavior across top snack and bakery product categories.