Jenni Spinner

The limited-time menu offerings incorporate the company’s core products with scoops of sweet treats from ice cream stores around the country.

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.

While growth in the category has been somewhat stagnant, producers keep innovating, especially with BFY options.

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.

Tariffs, labor shortages, regulatory issues, and other issues continue to frustrate industry professionals, but bakers keep showing resilience.

Known for oven-toasted subs, the company also serves sweet treats, like the recent Lemon Cheesecake Cookie.

Baking is a tough business, but the bakers that make bread, buns, rolls, desserts, and other items are even tougher.

Overall sales have been even or slightly down, but better-for-you products and small-but-growing companies are worth watching.

The brand has three products incorporating ingredients and tastes not commonly represented in U.S. baking aisles.

After more than a decade of offering better-for-you bars, the brand has its sights set on innovating outside of the format.