search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy Industry TrendsCandy Industry News

Chocolate and candy included in most consumers’ Easter baskets, NCA report reveals

National Confectioners Association launches Easter Central platform.

Easter Candy_stock
March 24, 2021

Most people who celebrate Easter will share a gift of chocolate and candy to celebrate the season, according to the National Confectioners Association’s (NCA) report on seasonal confectionery sales. 

“Throughout the past year, Americans have looked to chocolate and candy at the holiday for a small sense of normalcy in a challenging time,” said John Downs, NCA president and CEO. “Most consumers believe that physical wellness and emotional well-being are connected, and that enjoying the occasional treat can bring some comfort during the pandemic – especially at holidays like Easter.”

The NCA’s Easter Central platform helps consumers celebrate the holiday with balance in mind, with tips for treating responsibly, fun facts about Easter treats and insights about how people treat in this important candy season.

Some fun facts about Easter include:

  • 85 percent of Americans who make Easter baskets include chocolate and candy in their baskets. 
  • 87 percent of people who celebrate Easter enjoy Easter-themed seasonal chocolate and candy.
  • Nearly half of Americans identify chocolate eggs or bunnies as their favorite Easter treats, with 19 percent preferring jelly beans.
  • 78 percent of people say they eat their chocolate bunnies ears first, with the other 22 percent split evenly between feet first and tail first.
KEYWORDS: consumer behavior easter candy National Confectioners Association

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Christmas kid stock

    Online shopping for seasonal confectionery continues to grow, NCA report reveals

    See More
  • Today’s consumers snacking more, a Technomics report reveals

    See More
  • Abt Electronics and Dylan's Candy Bar

    NCA report: 'Get to know candy consumers'

    See More

Related Products

See More Products
  • Chocolate: History, Culture, and Heritage

See More Products

Events

View AllSubmit An Event
  • January 29, 2026

    Consumer Insights: Better-for-You Candy Trends and Challenges

    On-Demand Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.
View AllSubmit An Event

Related Directories

  • Kimmie Candy Co./GoodDay Chocolate

    Kimmie Candy/GoodDay Chocolate, made in America, has quality confections, candy with protein and supplements, non-GMO, peanut-free, gluten-free, chocolate-panned candies. The factory is SQF level ll, Kosher. We do contract and private label production and packaging.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing