Perfetti Van Melle’s Airheads brand aims to help dentists celebrate Halloween by launching limited-edition Airheads Candy Flavored Dental Floss.
"This year dentists' houses will be buzzing with trick-or-treaters wanting to get their limited-edition Airheads Candy Flavored Dental Floss before they run out," said Craig Cuchra, VP of marketing at Perfetti Van Melle. "Everyone deserves to be happy on Halloween, even dentists. This floss isn't a trick, it's a treat that everyone can get behind."
Airheads has introduced the candy-flavored dental floss to ease the longstanding tension between candy makers and dentists in an effort to make the dentist's house a more desirable stop this year. The goal is to have thousands of flosses being handed out at dentists' homes nationwide.
"We can't magically make every dentist's house go from 'worst' to 'first' on the block, but our hope is this candy flavored floss will give dentists a reason to smile and feel proud when they hand out treats this Halloween," Cuchra said.
"It's not easy being a dentist on Halloween. Turns out, trick-or-treaters aren't huge fans of getting tiny toothpaste and toothbrushes in their candy basket,” added Mark Anderko, DDS. "But this year, Airheads is helping change that a little bit."
Trick-or-treaters looking to get their hands on Airheads Candy Flavored Floss should check with their neighborhood dentist.