Madeline Bills, cocoa innovation manager, ofi, offers some insight into the sweet treats and the trends that are predicted to be popular during Valentine's Day this year.
"We are seeing Valentine’s Day evolving, with Gen Z and millennials redefining traditions. Many consumers are choosing to celebrate this day with friends and family members, as well as significant others. In 2023, 40% of Gen Z and 20% of millennials said they were planning to buy their friends a Valentine’s gift. And what better way to do so than with cocoa?" she says.