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VIDEO: Chatting confectionery edibles trends with Insa

The brand has been experimenting with limited-edition and seasonal products.

Candy Industry Senior Editor Liz Parker chats with Chef Julian Rose, head of research and development, Insa, about trends in the edibles category, specifically with chocolates and gummies, and how the company creates its edibles.

The company recently has been experimenting with flavor trends in cannabis gummies, such as Guava Kiwi and Spicy Pineapple flavors. It also offers seasonal flavors for its chocolate products—the company offered the S’Mores Chocolate Bar last summer, following with a Peppermint Candy Cane Dark Chocolate Bar and Gingerbread Milk Chocolate Bar for the holiday season.

Watch the video above or by clicking here.

KEYWORDS: Insa video

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.