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The category is shedding its "Grandma's candy" reputation, driven by sour flavors, unique profiles, and travel-friendly packaging tins, the brand's reps say.

Strawberry, green apple, blue raspberry, and cherry flavors continue to be bestsellers for the brand, a rep says.

A fun and tasty product is the primary driver for lower sugar candies, a rep says, with BFY credentials being secondary.

The three-story venue will have both free and ticketed experiences, including a full restaurant.

Gen Z and Millennial culture drives flavor trends for hard candy, particularly for tropical and global profiles, says a representative from the brand. 

A spokesperson for the conference chats about what attendees can expect this year, and what innovations will be featured on the show floor.

The brand is a joint venture between the co-founder and Switzerland-based Mastriani Chocolate.

Consumer expectations for plant-based are now non-negotiable: taste and texture must be identical to traditional products, not just "good for vegan," the brand's co-founder says.

A representative from the company speaks on freeze-dried candy and the challenges of creating the confection.

A representative from the company speaks on what's hot and new in the confection category.