Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.
Goetze's Candy Co. has teamed up with Sheetz, a major Mid-Atlantic restaurant and convenience chain, to launch a series of Cow Tales flavor-inspired seasonal milkshakes.
Editor Crystal Lindell is counting down the days until she can see everyone in person, and she can’t wait to once again experience the magical atmosphere of the Sweets and Snacks Expo. But she asks the industry for one small favor: Don’t ruin the magic — wear a mask.