GODIVA debuts global ‘GODIVA is Chocolate’ campaign
Marketing effort designed to draw attention to brand’s newfound accessibility.
GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.
With nearly 100 years of history and a rich Belgian heritage, the brand is renowned for quality in its premium products, ingredients and signature packaging. GODIVA continues to evolve by listening to consumers, growing its presence in retail to be an elevated, everyday treat for anyone.
"We are thrilled to further build on our success of the past two years with the unveiling of ‘GODIVA is Chocolate,’” says GODIVA Global CEO Nurtac Afridi. “This campaign signals an important expansion of the GODIVA premiumness to the global marketplace with exciting, relatable, creative concepts that help position our iconic brand as part of our consumers' daily lives. GODIVA elevates every moment. It's the reward you give yourself. It's the indulgence you deserve. We are excited for the ‘GODIVA is Chocolate’ campaign to bring a new way for consumers to talk about and engage with GODIVA."
GODIVA has partnered with actor Chris Evans to be the voice of the “GODIVA is Chocolate” campaign. Evans' approachability and charisma fit GODIVA’s brand positioning and the sentiments within the new campaign.
"I've been a fan of GODIVA for a long time and I'm honored to be the voice of their new campaign," Evans says.
The “GODIVA is Chocolate” campaign, developed in partnership with TracyLocke, showcases GODIVA as a premium treat that consumers deserve to enjoy each day with its portion control sizes, sharing packages and on-the-go convenient formats, in addition to its formal, high-end gifting boxes for special occasions.
“GODIVA is Chocolate” will feature spots across Over the Top Media, digital, social media and retail touchpoints through in-store signage. The campaign will also be featured in impactful out-of-home locations and billboards to further drive the message of the campaign. The ads will highlight GODIVA's product portfolio with four creative spots, each highlighting different GODIVA products, including Signature Mini Bars, Chocolate Domes, Masterpieces and Classic Gold Collection.
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