When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”
Natasha’s Just Brittle specializes in artisan brittle made with simple ingredients. Available in 30-plus varieties, the company also sells traditional flavors including Almond, Cashew, Dulce De Leche and Peanut.
It’s fine to have a treat. Really, you can do so and, most importantly, still lead a healthy lifestyle. That what 98 percent of 1,000 Americans surveyed last year told Mars Wrigley Confectionery U.S. In addition, nearly three out of four people (73 percent) indulge in treats “just because they want one.”
Having joined the company in 2003 as president of the company’s International and North America division, Bilbrey was named ceo in 2011 and then chairman in 2015. Prior to Hershey, Bilbrey worked for 22 years at Procter & Gamble Co.
World largest consumer survey announces product innovation awards for various categories in the United States, including sugar confections, candy bar and better-for-you.
This year, better-for-you and confectionery category winners chosen by more than 40,000 consumers in the United States included the following: Toffifay by Storck USA in sugar confections; Oreo Chocolate Bar by Mondelez International in candy bar; and Elevation by Millville High Protein Bars from Aldi in the better-for-you category.
Yesterday — while being interviewed by CNN on the floor of the New York Stock Exchange — Alina Morse, founder of tooth-friendly Zolli Candy, pledged to expand her Smiles Program candy giveaway from 250,000 to 1 million lollipops.