Over the last couple years, texture descriptions on new products have become more elaborate, and there’s an increasing use of superlatives to convey the “ultimate texture experience.”
Promotion in Motion President and CEO Michael Rosenberg has transformed this diverse confectionery operation into one of the fastest growing companies in America.
In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.