search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryBarsNew Candy Products

Nature Valley Soft-Baked Oatmeal Squares & Protein Granola

General Mills Inc., Minneapolis

By Amanda Gajdosik
June 12, 2013

General Mills, Inc.

Minneapolis

www.naturevalley.com

(800) 248-7310

 

Nature Valley Soft-Baked Oatmeal Squares

Forget the excuse of not having time for breakfast in the morning. Nature Valley has made it easier to enjoy a healthy and filling breakfast — even on the go. These soft-baked oatmeal squares, made with 100 percent whole grain oats, are packed with flavor and nutrition: each square boasts 12–16 grams of whole grains and never contain more than 160 calories. Available in peanut butter and cinnamon brown sugar flavors, they’re great in the A.M. with a cup of coffee or a glass of juice. But their grab and go nature also makes them the perfect snack for kids to grab before sports practices or for adults as a mid-afternoon pick-me-up after a morning full of meetings.

Ingredients (Peanut Butter): Whole grains oats, whole wheat flour, peanut butter flavor chips (sugar, palm kernel and palm oil, partially defatted peanut flour, nonfat milk, whey, peanut butter (peanuts), salt, soy lecithin, sugar, canola oil, tapioca syrup, peanut butter (peanuts, salt), partially defatted peanut flour, peanut butter flavored coating (sugar, palm kernel and palm oils, partially defatted peanut flour, peanuts, nonfat milk, whey, salt, soy lecithin), vegetable glycerin, honey, chicory root extract, water, egg yolk, molasses, baking soda, salt, egg white, peanut oil, corn syrup, natural flavor.

S.R.P.: (Six-bar box) $3.89

 

Nature Valley Protein Granola

Nature Valley Oats 'n Honey

Sprinkle, shake and snack with the new Protein Granola from Nature Valley. Enjoy it as a topping for yogurt, swimming in ice cold milk or straight from the bag. Each serving contains 10 grams of protein, making it a perfect choice for a post-workout snack or a filling breakfast option. With 23 grams of whole grains, this granola contains more than 47 percent of the recommended daily allowance of whole grains. Available in two flavors: oats ‘n honey and oats ‘n dark chocolate, Protein Granola offers a satisfying crunch and a subtle sweetness that’ll keep you coming back for more.

Ingredients: N/A

S.R.P.: (11-oz. bag) $4.49

KEYWORDS: General Mills granola Granola bars Nature Valley oatmeal

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Amanda Gajdosik is an editorial intern with Candy Industry.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Thomas mini croissants

    Thomas' Mini Croissants and Pick Me Ups Soft-Baked Oatmeal Squares

    See More
  • Nature Valley Soft-Baked Blueberry Muffin Bars

    Nature Valley Soft-Baked Blueberry Muffin Bars

    See More
  • Corazonas HEARTBAR

    Corazonas HEARTBAR oatmeal squares

    See More

Related Products

See More Products
  • Bakery Food Manufacture and Quality: Water Control and Effects, 2nd Edition

  • 51eNJ8Ww34L__SX310_BO1,204,203,200_.jpg

    Engineering Aspects of Cereal and Cereal-Based Products

See More Products

Events

View AllSubmit An Event
  • July 23, 2025

    Generational Tastes: Marketing Baked Goods to Millennials, Gen Z, and Alpha

    On-Demand Knowing what consumers want from their bread buys is a crucial piece of the puzzle regarding product success. What’s more, determining the qualities younger shoppers are looking for can help new launches improve their chances of success, now and down the road.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing