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Home » Topics » Candy Industry » Candy Products

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pink candy

3 common challenges companies face when creating new brand names, and 5 practical steps to overcome them

Analyst Jerry W. Thomas offers advice on navigating legal challenges, human bias, and more when creating new candy brand names.
Jerry W Thomas
Jerry W. Thomas
May 19, 2021
That great new product is ready to go. Concept test results are positive. In-home usage tests of the product are positive. The package design looks great. Oops! Wait a minute.
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Sugar Plum chocolate bars

Sugar Plum Chocolates introduces nostalgic chocolate bars

Chocolate bar line features flavors inspired by breakfast, baked goods.
May 19, 2021

All of Sugar Plum’s treats are hand crafted at its bakery and kitchen in Kingston, Pennsylvania, by mother-and-son team Fran and Neil Edley.


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Sun-Maid Fruity Raisin Snacks

Sun-Maid introduces Fruity Raisin Snacks

Tropical Punch, Peach varieties join lineup of sour flavors.
May 19, 2021

Sun-Maid Growers of California is expanding its snacking portfolio with two new fruity flavors – Tropical Punch and Peach.


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Kelly Rowland_Black Forest

Black Forest brand commits to planting 10M trees by 2030

Brand partnered with Kelly Rowland to spread awareness of its new goal.
May 19, 2021

Black Forest is working with Kelly Rowland to spread the word of its new goal and the importance of restoring forests.


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Godiva screenshot

GODIVA introduces campaign to support push into food, drug, mass channels

Brand aims to make chocolate products more accessible.
May 19, 2021

GODIVA has introduced a new global advertising campaign that includes a series of whimsical digital vignettes highlighting its portfolio of offerings.


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Lily's chips

Hershey to acquire Lily’s

Acquisition would expand Hershey’s offerings of low-sugar, better-for-you sweets.
May 18, 2021

Lily's will add a key better-for-you confection brand to Hershey's portfolio of iconic chocolate and candy favorites.


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Thinful logo

Piedmont Candy launches Thinful brand

Snack products feature proprietary blend of natural sweeteners.
May 17, 2021

Piedmont Candy has launched Thinful, a low-sugar indulgent snack mix with 2 grams of sugar and 60 calories per half-cup serving.


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Trolli Martian Mix

Trolli introduces Sour Gummi Creations Martian Mix

Gummy mix offers 216 buildable, customizable creations.
May 17, 2021

The newest addition to Trolli's portfolio consists of its first "buildable" gummies, with each bag containing seven alien-themed shapes in six flavors.


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Cavendish and Harvey Double Fruit Drops

Cavendish & Harvey launches Double Fruit Drops

Hard candy line features three flavor pairings.
May 12, 2021

Packed in the brand’s signature 175-gram golden tins, Double Fruit Drops are available in three varieties.


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Omnom Cookies and Cream

Omnom Chocolate introduces Cookies + Cream bar

White chocolate bar includes Icelandic milk, dark chocolate cookies.
May 12, 2021

Omnom Chocolate, Iceland’s only bean-to-bar chocolate maker, is launching a new chocolate bar: Cookies + Cream.


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