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Jerry W. Thomas is president and chief executive of Dallas/Fort Worth-based Decision Analyst Inc., one of the oldest and largest privately owned research and analytics firms in North America. Decision Analyst specializes in strategy research, advertising testing, product testing, package testing, and marketing optimization. Thomas welcomes feedback, suggestions and comments. He can be reached at jthomas@decisionanalyst.com and (817) 640-6166.
That great new product is ready to go. Concept test results are positive. In-home usage tests of the product are positive. The package design looks great. Oops! Wait a minute.
