“Our fans were the inspiration for the new Everyday line,” says Marjolaine de Claviére, v.p. of marketing at Russell Stover. “They’ve been telling us that they want to enjoy our chocolates year-round."
Are treats and a healthy diet mutually exclusive? That’s a question people have always wondered, and it seems consumers are starting to believe that they aren’t.
The past two years in particular have seen much stronger market growth due to double-digit gains in the meat snack and trail mix categories in 2014, and stronger growth in snack bars in 2015.
The biggest challenge, though, is not how much better-for-consumers the candy should be. It’s the cost of sugar, which is an understandably important ingredient in making lollipops.