Candy Industry Trends

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Big players in the chocolate market make small changes to well-known brands in safe attempts to innovate.

Manufactures look to natural flavors, better-for-you innovations to juice up by their gummies and jellies

New flavors, niche markets drive innovations

Licorice companies market new textures, a variety of flavors and more premium products

Manufacturers of sugar-free candies seek to broaden the category’s audience by offering more flavors and product types, providing an alternative to those seeking a healthier treat.  

In today’s economy, showcasing your “value” is as important as staying current with what’s trendy. 

Modern twists on traditional black licorice include all-natural and organic options, fruit-flavored varieties and softer chew styles.

The premium chocolate segment continues to entice consumers with new sweet and savory varieties in the form of large bars and individually wrapped treats.

Crunchy golden potato meets sharp cheddar and cool sour cream in new Cheddar & Sour Cream Kettle Brand Krinkle Cut Potato Chips. Other Krinkle Cut flavors include Salt & Fresh Ground Pepper, Buffalo Bleu, Classic Barbeque and Lightly Salted.