Innovators in the dairy, deli, bakery, cheese, foodservice, and supermarket sectors will descend upon New Orleans this June for the International Dairy Deli Bakery Association (IDDBA) conference.
Although the puffed and extruded snacks category suffered a slight loss in sales last year, it’s not going anywhere anytime soon: Cheetos, BFY snacks, and other varieties are ubiquitous in American pantries.
We talked with Matt Weiss, partner at VO/D and CEO of 1UP Candy, and Michael Schenker, co-founder of VO/D, about how the idea for the brand came about and what's in store for its future.