After this Totino’s IG video of a hacked freezer dropping Totino’s Pizza Rolls instead of ice racked up more than 25 million views, consumers begged in the comments for it to be real, and that’s exactly what Totino’s did.

Totino’s actually built it! Introducing the Totino’s Pizza Rolls Fridge, a one-of-a-kind, fully functional appliance that dispenses frozen Totino’s Pizza Rolls from the ice dispenser on command and pumps hot sauce straight from the water dispenser.

Only one Totino’s Pizza Rolls Fridge exists, and one lucky consumer will be able to get their hands on it as well as a year’s supply of Totino’s Pizza Rolls, fully covered by the brand. In addition, Totino’s is also giving four other consumers a shot at scoring a year’s worth of Totino’s Pizza Rolls to keep their freezers stocked and cravings satisfied.

To enter, consumers can just DM @Totinos on IG with the word “Freezer” through Wednesday, May 21 at 5 pm CT.

Turtles teams up with Olympic medalist Sha'Carri Richardson

Pladis's Turtles brand, OG of slow since 1916, is kicking off its “It’s Slow Good” campaign kicks-off, in partnership with Sha’Carri Richardson, the fastest woman in the world, Olympic Gold Medalist, and current 100m World Champion. Together, they invite consumers to slow down and savor the moment—proving everyone wins when we slow down, including the fastest woman in the world.

A perfect match, Richardson has captivated the world with her speed. However, it's her dedication to slowing down and savoring moments of peace and joy that makes this partnership feel so authentic. Just like the gooey, crunchy Turtles cluster that can’t be rushed, Richardson shows how taking the time to be present—whether through stretching, painting, or otherwise—is worth slowing down for, even for the world’s fastest woman.  

In the “It’s Slow Good” spot launched on Turtles and Sha’Carri’s social channels, the star athlete showcases a “slow day in the life” of the track star, which includes knitting, doing stretching, serving as a neighborhood crossing guard, and of course, indulging in a sweet treat with Turtles.  

As part of the “It’s Slow Good” campaign, Turtles commissioned a survey sampling over 2,000 individuals across the U.S. ages 18 and up to gauge the pace of modern culture as well as the physical, mental, and social tolls of fast-paced living. The results revealed that over 93% of Millennial and Gen Z Americans feel like they’re living a hectic lifestyle and don’t have enough time to slow down. And when they do find time to slow down, over 83% feel happier, calmer, or more present. Grounding in these cultural insights, the Turtles partnership with Richardson aims to convey to consumers—especially Millennial and Gen Z consumers—that while slowing down can sometimes feel like a luxury, finding even the smallest ways to pause and re-center can help remind us of what is truly valuable.  

Snack-sized insights: shopper trends From 84.51°

84.51° has unveiled some insights on shopper snacking habits. In its recent Consumer Digest, the retail data, insights, and media company explored key trends that are shaping the snacking landscape.

Here are some of the bite-sized highlights:

Health-conscious snacking is on the rise: Consumers are increasingly opting for better-for-you snacks, including fruits, vegetables, yogurt and crackers. These choices are gaining traction as shoppers focus more on nutrition, even as classic snacks like cheese, potato chips and cookies remain favorites.

Home is where the snacking happens: While snacking happens across various settings—work, school and socializing—home is the top location for consuming snacks. Consumers are enjoying their favorite snacks in the comfort of their own homes more than ever before.

Timing is key:

• Morning: Yogurt (40%) and fruits (36%) are popular picks to start the day.
• Afternoon: Cheese takes the lead with 48% snacking during midday.
• Evening: Veggies (51%) and popcorn (30%) dominate evening snack choices.
• Late Night: 7% enjoy cheese as their midnight snack.

Impulse buying remains strong: While most shoppers plan to buy snacks, 54% of unplanned purchases are driven by sales, with additional triggers like self-treating (47%) and hunger (41%).

Taste and price drive purchases: Taste (79%) and price (61%) are the primary factors when shoppers choose snacks. Protein (47%) and low sugar (37%) are also important for those seeking healthier snack options, especially among younger consumers (ages 25-34).

Fancypants x Polkadog LTO dog cookie collab

Crispy cookie brand Fancypants is continuing to test out new innovations with its latest partnership announcement. Both Boston-area based brands, Fancypants and dog treat brand Polkadog have partnered to launch a limited-edition Apple & Cinnamon flavored crunchy dog cookie made using upcycled oat milk flour.

Consumers can shop exclusively on Polkadog’s website (shipping nationwide) and in their eight Boston area retail locations (sold in bulk for $1.49 per oz), selling in 5-oz bags (approx 22 cookies) for $10.00 with a two-pack for $18.00.

Fancypants is one of the first upcycled cookies and proudly Upcycled Certified, baking with upcycled oat flour made from dried and milled oat pulp left after making oat milk. With a commitment to being zero-waste, Fancypants turns any cookies that get broken during the process of its production cycle into renewable energy via its partnership with Vanguard Renewables to cleanly power farms in Massachusetts. Designed with fun and whimsical in mind, Fancypants is now in over 3,300 retailers nationwide.

Polkadog is Boston’s iconic pet boutique kitchen, which started in 2002 when the founders wanted their one-eyed rescue dog Pearl to have the best treats possible. Known for responsibly sourced and small-batched dog treats, they have no additives or preservatives, are a great source of Vitamin A, Vitamin C, potassium and antioxidants and chock-full of fiber for dogs. It packages all of the treats in its Boston Fish Pier kitchen, typically working with local artists for packaging artwork. 

Baby Ruth, Cincinnati Reds team up for 2025 MLB season

In its first ever partnership with the Cincinnati Reds, Ferrero's Baby Ruth, the classic candy bar crafted with dry roasted peanuts, rich caramel, and smooth nougat, is bringing a new sundae to the Great American Ball Park for the 2025 Major League Baseball season.

Baseball fans can satisfy their sweet tooth with a timeless twist at Rosie's Ice Cream Stands at Great American Ball Park. Known for its classic soft-serve ice cream and not-so-classic toppings, stadium attendees can now order Rosie's vanilla sundae with Baby Ruth crushed topping in the Scouts Club and at Rosie's Ice Cream Stands in section 115, 132, and 422.

Baby Ruth will be showcased on digital signage along the first and third base lines during home games, while Baby Ruth bars will be available throughout the stadium at Kroger Sweet Spot concession stands, creating authentic game-day traditions that elevate the partnership's visibility. Consumers can also stay tuned for an exciting sweepstakes from Baby Ruth and the Cincinnati Reds this summer.