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Fancypants expands to two major retailers

The cookie brand is branching out into 268 new stores.

Fancypants expands to over 3,000 stores — Courtesy of Fancypants

Fancypants has recently expanded into two new major retailers, with 3,300 overall retailers selling its crispy cookies.

The cookie brand is now available at 230 Harris Teeter locations, selling Chocolate Chip and Salted Caramel flavors for an SRP of $5.99. It is also now at 38 Whole Foods Mid-Atlantic locations across Maryland, DC, Virginia, New Jersey, and Pennsylvania, with the company's Chocolate Chip, Salted Caramel, and Oatmeal Raisin cookies available at a launch price of $3.99.

"Harris Teeter is such an amazing specialty retailer for us—where premium products meet loyal shoppers who still crave a neighborhood-store feel. We have worked with Whole Foods for many years and value them as the absolute gold standard for natural and organic brands. Fancypants Baking Co. could not be more excited to have secured both of these amazing grocery store chains. They’ll be huge players in our 2025 growth!" says Maura Duggan, founder and CEO, Fancypants.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.