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Video: Goodis on better-for-you candy trends

Producers must stay flexible and be responsive to the market.

We recently connected with Nemrud Kurt, co-founder, Goodis, to chat about better-for-you candy and overall trends in the category.

In the interview, Kurt speaks on how Swedish candy is positioned as a "cleaner" alternative to American brands, as it is free from GMOs, artificial dyes, and high-fructose corn syrup. He also talks about how Goodis sells a "bite of Sweden," connecting consumers to Scandinavian culture through taste.

View the video above, or click here.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.