Candy has played a role in cultural traditions and celebrations for thousands of years and continues to be enjoyed by most people as an occasional treat.
New merchandising offerings, best-in-class product awards, high-profile speakers and a substantial international presence were some of the major drivers behind a 10% spike in 2013 expo attendance, says the National Confectioners Association.
This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.