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Brand aims to capture Gen Z's attention with TikTok contest.
September 6, 2022
"Ask the Universe," the brand’s new campaign developed in partnership with DDB, is inspired by the age-old question that Starburst fans often wonder: “How do they make Starburst taste so juicy?”
Campaign was first launched at Zürich Airport in June.
August 17, 2022
Ritter Sport's campaign aims to build awareness of its sustainable brand ethos and offer an interactive way for travelers to discover its Travel Retail Exclusivesrange.
Kinder Bueno is celebrating the summer road trip season with "Summer Gets Bueno," a new program that will help travelers fill up their gas tanks and enjoy Kinder Bueno chocolate bars.
Candy Industryrecently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.
Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.
On Demand The candy and confectionery industry continues to refine the various approaches that can lead to increased sustainability across the board. In this webinar Brad Kintzer, Chief Chocolate Maker, TCHO, will outline how his company has driven sustainability changes through initiatives to improve overall product quality.
On Demand Cannabis is now legal for sale to adults in 21 U.S. states and all of Canada, and for medical use in 37 U.S. states. Whether for therapeutic, medical, or recreational use, cannabis has entered the mainstream. And cannabis presents a significant market opportunity. According to BDSA, the U.S. market is expected to grow at a CAGR of 11.3%, from $26.1 billion in 2022 to $44.5 billion in 2027—and globally to $59.6 billion.
This webinar, led by a gummies formulation expert, will look at how key product dynamics like flavor, texture, shape, and more are coming into play through innovative new product releases.