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Home » Keywords: » marketing candy

Items Tagged with 'marketing candy '

ARTICLES

Mars launches first Starburst 'Un-Shareable' pack

Mars launches Starburst 'Un-Shareable' pack

Package is only accessible by biometric fingerprint.
September 27, 2022

Created in partnership with Mycube Safe, the Starburst All Pink "Un-Share" Packs feature product safely secured within a biometric safe. 



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Starburst debuts 'Ask the Universe' campaign

Starburst launches 'Ask the Universe' campaign

Brand aims to capture Gen Z's attention with TikTok contest.
September 6, 2022

"Ask the Universe," the brand’s new campaign developed in partnership with DDB, is inspired by the age-old question that Starburst fans often wonder: “How do they make Starburst taste so juicy?”


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Ferrara_Trolli_x_Halo_web.jpg

Trolli introduces four limited-edition Halo packs

Fans have a chance to win Trolli-themed gaming gear.
August 29, 2022

The Trolli brand has revealed a collaboration with Halo Infinite, the latest addition to the Halo universe.


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Ritter Sport Frankfurt_web.jpg

Ritter Sport launches Colorful World of Chocolate at Frankfurt airport

Campaign was first launched at Zürich Airport in June.
August 17, 2022

Ritter Sport's campaign aims to build awareness of its sustainable brand ethos and offer an interactive way for travelers to discover its Travel Retail Exclusives range.


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Starburst, FUNBOY debut 'Work from AnywAIRS' kits

Starburst, FUNBOY debut 'Work from AnywAIRS' kits

Kits include Starburst Airs, chaise lounger, handheld electric air pump.
July 27, 2022

Starburst has released a limited-edition "Work from AnywAIRS" kit including Starburst Airs and a blow-up pool lounger.


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Kinder Bueno Summer_web.jpg

Kinder Bueno to give away gas, chocolate bars

Program aims to sweeten summer road trip season.
July 27, 2022

Kinder Bueno is celebrating the summer road trip season with "Summer Gets Bueno," a new program that will help travelers fill up their gas tanks and enjoy Kinder Bueno chocolate bars.


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Bazooka celebrates Dad Jokes and its 75th anniversary with celebrity PSA campaign on Father's Day

Bazooka celebrates Father's Day with 'dad joke' campaign

Campaign recruits four celebrities who love "dad jokes."
June 1, 2022

Springboarding off the successful Bazooka Dad Joke campaign in 2021, Bazooka has enlisted four new celebrities who share a common love of dad jokes.



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Tic Tac_web.jpg

How Tic Tac boosted sales during the COVID-19 pandemic

Ferrero focused on innovation, marketing and social media efforts to lift the brand during the challenging sales period.
Alyse Thompson
Alyse Thompson
May 25, 2022

Candy Industry recently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.


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Godiva is chocolate_web.jpg

GODIVA debuts global ‘GODIVA is Chocolate’ campaign

Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022

GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.


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Laffy Taffy introduces LAFF BITES TROPICAL

Laffy Taffy introduces Tropical LAFF BITES

The treats come in 2-oz., 3-oz., and 6-oz. sizes.
April 20, 2022

Laffy Taffy has released new LAFF BITES TROPICAL treats.



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More Articles Tagged with 'marketing candy '

EVENTS

Webinar

12/15/22 to 12/15/23
Contact: Demi

Pathways Toward Chocolate Sustainability

On Demand The candy and confectionery industry continues to refine the various approaches that can lead to increased sustainability across the board. In this webinar Brad Kintzer, Chief Chocolate Maker, TCHO, will outline how his company has driven sustainability changes through initiatives to improve overall product quality.

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Webinar

4/19/23 to 4/19/24
Contact: Demi

Cannabis Candy Insights: Moving into the Mainstream

On Demand Cannabis is now legal for sale to adults in 21 U.S. states and all of Canada, and for medical use in 37 U.S. states. Whether for therapeutic, medical, or recreational use, cannabis has entered the mainstream. And cannabis presents a significant market opportunity. According to BDSA, the U.S. market is expected to grow at a CAGR of 11.3%, from $26.1 billion in 2022 to $44.5 billion in 2027—and globally to $59.6 billion.

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Sponsored Webinar Sponsored Webinars

10/18/23 to 10/18/24
Contact: Demi

Gummy Category Innovations

This webinar, led by a gummies formulation expert, will look at how key product dynamics like flavor, texture, shape, and more are coming into play through innovative new product releases.

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Popular Stories

Trolli parachutes into world of PUBG: BATTLEGROUNDS with limited-edition packaging

Trolli parachutes into world of PUBG: BATTLEGROUNDS with limited-edition packaging

Belgian Boys' rolls out Pancake Cereal at Costco

Belgian Boys rolls out Pancake Cereal at Costco

Tillamook cheese makes its whey into frozen pizza section

Tillamook cheese makes its whey into frozen pizza section

Events

September 28, 2023

Clean Label Bread Insights

Consumers are still very much hungry for bread, but health-conscious shoppers are increasingly interested in “natural” ingredients—and progressively leery of anything that sounds chemical.

October 17, 2023

Better-For-You Snacks Using Plant-Based Colors

Learn how to expertly use natural colors in better-for-you snacks to gain an edge in a competitive marketplace. In this action-packed 30-minute webinar, Exberry® by GNT will offer practical tips and useful technical considerations for today’s most on-trend plant-based colors for snacks and bakery.

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