Hermann Bühlbecker, the face of the Lambertz company and brand, has been named as the first German confectioner to receive the ISM Award. 
Since 2014, the award has been presented by ISM, the world’s largest trade fair for sweets and snacks, for exceptional services to the sweets and snacks industry. Bühlbecker received the award Sunday, Jan. 27 during an exclusive dinner. 
Bühlbecker is known for representing the company at ISM every year and for hosting the “Lambertz Monday Night” with its chocolate and fashion show. 
Bühlbecker’s leadership over the company marked the beginning of a new era for Lambertz: The group’s sales have increased since 1978 from the equivalent of €8 million at the time to €666 million today, making Lambertz a global market leader in fall and holiday cookies.
Lambertz is a company with a long tradition, and altogether the brands have a history going back 1,000 years. No other German company has as many protected designations of origin (Nuremberg gingerbread, Aachener Printen and Dresdner Stollen) as Lambertz. And much of this success can be attributed to Bühlbecker. 
The company’s international presence was expanded through regular participation at ISM, where Lambertz has been represented since the trade fair was established with one of the largest stands.
Besides being the sole owner of the 4,000-employee Lambertz Group, Bühlbecker is also an entrepreneur and the person behind the company’s success for the last 40 years.
Bühlbecker’s distinctions include the Federal Cross of Merit, the “National Entrepreneur of the Year” (FAZ, Manager Magazin and Ernst & Young), the “Goldener Zuckerhut” (Lebensmittel Zeitung) and the "Goldene Uhr" (Sweets Global Network e.V. international confectionery association) awards.
Previous ISM award winners include:
Chairman of the Board, Jelly Belly Candy Co., USA
Proprietor and CEO of Ricola AG, Switzerland
Walkers Shortbread, Great Britain
Representative Director, Representative Chairman, Morinaga Co. Ltd., Japan
Founder and owner of Dylan’s Candy Bar, USA