HI-CHEW has launched a limited-edition capsule collection of official branded merchandise. 

For the first time, HI-CHEW fans have the opportunity to represent the candy brand's personality through fun and fashionable items. Just in time for the holiday season, the collection debuts with six selections exclusively available at HI-CHEW.com.

The timing of this exciting venture marks the two-year anniversary of HI-CHEW's e-commerce site, which launched in 2018 to allow consumers direct access to their must-have flavors. The expansion of the site to incorporate playful merchandise is a result of HI-CHEW fans' continued devotion to the candy brand.

The six exclusive tems include apparel and accessories. Whether you're gifting a HI-CHEW enthusiast, or treating yourself, there's an item for everyone. Men's, women's, and unisex are available. Shop the entire collection at HI-CHEW.com/merch.

Sweatshirts: $40
T-Shirt: $25
Tote Bag: $12
Socks: $20
Key Chain: $2.50
Stickers: 1 for $2; or a 4 pack, $4

"Consumers of all ages love HI-CHEW and are eager to show their passion for the brand," said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. "This merchandise launch brings the happiness of enjoying HI-CHEW to life in a new and exciting way, while providing a deeper connection to and representation for our brand."