The new HI-CHEW Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the brand's most popular flavors: Mango, Green Apple, and Strawberry.

The candy-inspired, limited-edition yogurt flavor first launched at the franchise in July 2021.

Kawabe will serve as chief representative for the U.S. and president/CEO of MAI.

The three-year partnership will make HI-CHEW the "Official Fruit Chew of Duke Athletics."

HI-CHEW Reduced Sugar contains a double layer of fruit flavor, made with dietary fiber to reduce sugar content while maintaining the same taste and texture.

In celebration of National Candy Month (June), HI-CHEW and New York City-based The Doughnut Project have teamed up for the third time to create a citrus treat just in time for summer.

HI-CHEW and New York City-based The Doughnut Project have teamed up for the third time to create a doughnut inspired by one of the brand's newest flavors.

HI-CHEW has teamed up with Menchie's Frozen Yogurt to unveil a sweet and sour new treat: HI-CHEW Rainbow Sherbet.

While maintaining HI-CHEW's signature texture, Infrusions adds more juiciness with infused concentrated apple puree and pieces of pectin jelly to mimic fruity flavors.

HI-CHEW is partnering with the Chicago Cubs, St. Louis Cardinals and the Tampa Bay Rays to bring fruity, chewy fun straight to the stadium.