Items Tagged with 'Morinaga America'

The treat brand is rooted in Japanese confectionery traditions, and was first introduced in Los Angeles in 1993.

The LTO features a colorful assortment of confections, including Rainbow Sherbet, Strawberry Lemonade, Yuzu Lime, and a brand-new flavor.

Teruhiro (Terry) Kawabe, chief representative for the USA & president, CEO of Morinaga America, Inc., discusses the history of HI-CHEW and recent innovations like the new Halloween Mystery Mix.

Consumers can visit HI-CHEW's website to guess the mystery flavor and enter for a chance to win prizes.

Can you spot one of the title characters from the animated series Rick & Morty in one of this week's pictures? If you see it, email us and let us know!

Once complete, this 130,000 sq. ft. expansion will support the company's growing U.S. presence and increase production of HI-CHEW. 

The brand's flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW Original and HI-CHEW Tropical Mix.

A Nielsen survey from 2021, commissioned by HI-CHEW, showed the flavor ranks as a top choice among Gen Z and Millennial consumers.

Morinaga America Inc., HI-CHEW's parent company, held the groundbreaking ceremony for its second manufacturing facility in Mebane, NC on October 3.

The new factory aims to ramp up production to fulfill the growing demand for HI-CHEW products in the U.S.