Morinaga America | Snack Food & Wholesale Bakery

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HI-CHEW Bite-Size Candy Shop hits the road this autumn

The pop-up shop will arrive in Dallas in September, LA in October, and Miami in November.

September 7, 2023

Due to popular demand, HI-CHEW is bringing its colorful pop-up candy shop to Dallas, Los Angeles, and Miami.

HI-CHEW on its reduced sugar line, better-for-you products

HI-CHEW on its reduced sugar line, upcoming products

The brand launched its Reduced Sugar flavors line last year.

Liz Parker

September 1, 2023

We were recently able to connect with Teruhiro (Terry) Kawabe, chief representative for the USA and president, CEO of Morinaga America, Inc., makers of HI-CHEW, about its reduced-sugar candy options.

HI-CHEW releases digital commercial, unwraps world of flavor

The new commercial will air across various digital channels including YouTube, Meta, and TikTok.

August 10, 2023

New content encourages Gen Z, millennial audiences to "Choose Different. Choose Fun. Chew HI-CHEW."

Morinaga America Inc. introduces HI-SOFT caramels at Sweets & Snacks Expo

Morinaga America Inc. to introduce HI-SOFT caramels at Sweets & Snacks Expo

New to the U.S. market, HI-SOFT was one of the company's first product innovations in Japan.

May 16, 2023

The new caramel candy brand joins the growing Morinaga America, Inc. brand portfolio.

HI-CHEW announces four new MLB partnerships

Fans will be able to participate in activities, indulge in candy.

April 13, 2023

The candy brand teams up with the St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers for the 2023 MLB season.

HI-CHEW introduces bite-sized chews

New chews contain no colors from sythentic sources and are gluten-free.

February 21, 2023

The new HI-CHEW Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the brand's most popular flavors: Mango, Green Apple, and Strawberry.

HI-CHEW Raspberry flavor returns to Menchie's Frozen Yogurt

The candy-flavored yogurt is the latest of several collaborations between the two.

February 1, 2023

The candy-inspired, limited-edition yogurt flavor first launched at the franchise in July 2021.

Teruhiro Kawabe (Terry), Chief Representative for the USA and President/CEO of Morinaga America, Inc.

Morinaga America, Inc. promotes current CEO, president Teruhiro Kawabe to chief representative

Kawabe has worked with Morinaga Group for over 30 years.

January 11, 2023

Kawabe will serve as chief representative for the U.S. and president/CEO of MAI.

Morinaga America launches FI-BEING hard candy

Each serving offers 11 grams of dietary fiber.

September 21, 2022

FI-BEING comes in the form of a hard candy, and each serving provides 11 grams of dietary fiber, representing 39 percent of the daily recommended dietary fiber intake.

HI-CHEW launches partnership deal with Duke Athletics

HI-CHEW launches partnership with Duke Athletics

Fans can sample HI-CHEW during select Blue Devils home games.

July 27, 2022

The three-year partnership will make HI-CHEW the "Official Fruit Chew of Duke Athletics."

More Articles Tagged with 'Morinaga America'

Consumers are still very much hungry for bread, but health-conscious shoppers are increasingly interested in “natural” ingredients—and progressively leery of anything that sounds chemical.

Better-For-You Snacks Using Plant-Based Colors

Learn how to expertly use natural colors in better-for-you snacks to gain an edge in a competitive marketplace. In this action-packed 30-minute webinar, Exberry® by GNT will offer practical tips and useful technical considerations for today’s most on-trend plant-based colors for snacks and bakery.